Movement Marketing: Extend Reach, Reduce Cost is a practical, self‑paced course for small charity and SME teams who want to extend their reach without increasing their acquisition budget. You’ll learn simple movement mechanics that work the same whether you’re acquiring supporters, donors or customers – so growth comes from participation, community and advocacy, not just more spend. Across four short modules, you’ll clarify your belief and Movement Story, choose 1–3 channels you can actually sustain, design content strands that invite people to act and build basic participation loops that turn first‑time supporters into repeat advocates. You’ll also bake in commercial hygiene from day one: set baselines, pick 3 KPIs and use a lightweight dashboard so you can show how movement marketing extends reach while reducing acquisition cost over a 30-90 day test.